Services
Web development and CRO without the strategy-to-code handoff.
We design, build and optimize Shopify and WooCommerce stores for wellness, health and regulated brands. One team from the first audit to the code that ships, so nothing gets lost between the strategy deck and the theme.
What we do
Four services, one team.
-
E-commerce development
Custom storefronts, landing pages, headless builds and replatforms on Shopify and WooCommerce. Every conversion decision documented before a pixel ships.
-
CRO program
Audit, hypothesis, test and report on the pages that drive revenue. We lead strategy, testing and QA end to end, for brands and for agencies.
-
Care plan
Monitoring, QA every two weeks, app and theme updates, and ten flexible dev hours a month. Your web team on call.
-
Tailored projects
Custom features and integrations: age and state gating, subscription and reorder flows, lab results on the product page, the build nobody else wanted to scope.
Ways to engage
Three ways in, depending on where you are.
Starting ranges in USD. Final scope and price are confirmed on the discovery call.
One-time audit
$1.5k to $3k
2 to 3 weeks
A ranked list of what is costing you orders, with the fixes specified and ready to hand to any team.
CRO retainer
$2.5k to $5k a month
Monthly
The full loop, running continuously against your revenue pages. Scales with traffic and cadence; the lower band is agency-side, where we lead and your developers build.
Build project
From $5.5k
Fixed scope
A storefront, a replatform or a set of landing pages, scoped and shipped. Priced to what you need.
Regulated categories
We already know where the constraints are.
Hemp, supplements, functional beverage and health claims are the work, not an exception to it.
- Claims and copy
- Test variants written so a lift does not create a compliance problem later.
- Age and state gating
- Gates and shipping restrictions built to convert, not just to exist.
- Payments and platform risk
- Familiar with the processors, apps and workarounds these brands live with.
- Subscription and lab result trust
- Lab results, dosing and reorder flows treated as conversion surfaces.
How we work
Every step exists to protect the conversion.
Three approval gates, so nothing large gets built on an assumption you have not seen.
Discovery
Brief, kick-off, research and architecture. We audit your funnel and agree on what moves the needle before anyone opens an editor.
ApprovalBuild
Design, copywriting, assets and development in tight loops, with every conversion decision documented.
ApprovalLaunch
QA is always ours, whoever wrote the code. Then launch.
ApprovalOptimize
Then the CRO loop takes over: ship, measure, iterate, including the things that did not work.
Why Guava
Senior enough to say no, small enough to stay on it.
- The builder does the thinking
- No handoff gap between the strategy deck and the code that ships.
- We qualify honestly
- If your traffic cannot support testing, we say so and sell you less.
- Regulated is normal here
- Hemp, supplements and health claims are the work, not an exception to it.
- You keep what we build
- Documented, maintainable code and a test log your next hire can read.
FAQ
Questions we hear first.
Which platforms do you work on?
Shopify and WooCommerce, for builds, CRO and care plans alike. We also ship landing pages and headless front ends on top of either. On another stack? Tell us which and we will say plainly whether we are the right team.
Do you work with agencies?
Yes. Agency-side, we own strategy, specs, testing and QA and your developers build from our briefs. White-label if you want it.
What does the free store review include?
Send us the URL. A developer looks at your funnel and replies within two business days with two or three observations and a plan. No sales call required.
What happens if the scope changes mid-project?
Scope is agreed before kick-off. Anything outside it is quoted, never assumed.